Realist
Realistic and Futuristic Real Estates
Real Estate

Realist is a real estate development company based in Riyadh, Saudi Arabia. Established in 2018, Realist specializes in integrating architecture with modern technology to offer high-quality real estate products. Their focus is on achieving a balance between luxury, quality, and affordable prices while considering the surrounding environment and customer needs.

With a team of experts and engineers, Realist has successfully completed over 25 projects, comprising more than 1,000 units and millions of square meters. Their brand personality is characterized by creativity, cooperation, flexibility, commitment, and expertise. Realist aims to pioneer the real estate market, provide a clear commercial identity, and deliver media messages in an inspiring and attractive narrative style.

Their target market includes individuals aged 30 to 45, encompassing both residential buyers and investors, with a focus on the financially middle class in Saudi Arabia. Realist's brand promise revolves around their unique selling proposition of creativity, experience, and credibility. Their vision is to achieve leadership in quality of life innovations by harnessing innovation to create real estate projects that enhance the lives of their clients and meet their aspirations.

What we did:
Strategy

Brand positioning
Naming
Verbal Brand
Communication strategy

Design

Brand Identity
Stationery
Digital Identity
Billboards
Signboards
Icon System

Content

Scriptwriting
Photography direction

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